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BSC (Hons) Applied Business Psychology with Foundation Year

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The BSc (Hons) Applied Business Psychology with Foundation Year blends the study of human behavior with essential business concepts. This degree allows you to explore how psychological principles can be applied in key areas such as marketing, management, human resources, and consumer behavior. By understanding the connection between psychology and business, you’ll gain valuable insights that can be used to enhance workplace performance, decision-making, and customer engagement.

Intakes

October, February, June

Duration

4 years

Awarded Degree

BSC (Hons) Applied Business Psychology

Delivery

Weekdays, evenings and/or weekends

Locations

London, Birmingham, Manchester, Leeds

Course

Overview

During your Foundation Year, you will build essential academic and employability skills needed for higher education while exploring fundamental concepts in psychology and business management. This year provides a strong base to help you succeed in your studies and future career.

In the next stage of your degree, you will deepen your understanding of how psychology and business are connected. You will also develop key skills such as critical thinking, problem-solving, communication, teamwork, and adaptability—essential for thriving in both business and psychology-related careers.

At Level 5, you will explore topics in greater depth, including human resource management with a focus on equality, diversity, and inclusion. You will also examine the psychology behind leadership and management, entrepreneurship, and innovation. Additionally, you will gain valuable insights into digital marketing strategies from a business psychology perspective.

In your final year, you will apply your knowledge to advanced topics, using strategic thinking to analyse organisational development. These modules will help you understand how psychological principles can drive business transformation and change. You will also explore the psychological aspects of online communication and virtual interactions, giving you a strong foundation to navigate the challenges and opportunities of the digital world.

Curriculum

Year 0 (Foundation)
  • Academic Integrity and Assessment
  • Foundations in Business
  • Foundations in Psychology
  • Job Search Techniques and Professional Behaviour
  • Personal Development and Career Exploration
  • Study Strategies and Academic Development
Year 1
  • Business Ethics
  • Consumer Behaviour
  • Economics for Business
  • Marketing Essentials
  • Research Methods
  • Social Psychology
Year 2
  • Digital Marketing
  • Entrepreneurship and Innovation
  • Human Resource Management
  • International HRM
  • Positive Psychology in the Workplace
  • Psychology of Leadership and Management
Year 3
  • Career paths in Business and Psychology
  • Cyberpsychology
  • Negotiations
  • Organisational Development and Change
  • Strategic Management
  • Project
    Assessment

    All candidates will undergo an evaluation by the Y&R Recruitment Admissions team, including an interview to assess listening and speaking abilities and a written personal reflection statement to evaluate writing skills.

    Entry Requirements

    For applicants aged 21+ who do not meet the standard entry criteria, we consider their life and work experience to assess their suitability for undergraduate study through our Foundation programme.

    Fees & Funding

    Tuition fees and funding are available through Student Finance. Eligibility is limited to British passport holders, EU passport holders, EU family members, ILR visa holders, refugee visa holders, or individuals who have lived in the UK for over 20 years.

    Careers

    Graduates are well-equipped for roles that require an understanding of human behavior in business settings, such as HR Executives, Marketing Coordinators, and Industrial Counsellors. This unique combination of business knowledge and psychological insight also prepares graduates for careers in management consulting, market research, and human resources.

    With strong communication and interpersonal skills, they can thrive in industries that value strategic thinking and a deep understanding of consumer and employee behavior.

    Next Steps
    1. Complete an application form by clicking the Apply Now button.
    2. Write a supervised personal reflection statement as part of the application process.
    3. Participate in a panel interview designed to evaluate your listening and speaking abilities. Your writing skills will also be assessed through the personal reflection statement.
    Apply now

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