BSc (Hons) Business and Marketing
The marketing department of any organisation thrives on innovation, creativity, and adaptability in a rapidly evolving environment. This course is designed to cultivate essential marketing competencies such as strategic thinking and effective communication. It also provides a strong foundation in critical areas like brand development, managing brand identities, research methodologies, understanding consumer behaviour, and leveraging digital marketing strategies.
Intakes
September, January, May
Duration
3 years
Awarded Degree
BSc (Hons) Business and Marketing
Delivery
Weekdays, evenings and/or weekends
Locations
London, Birmingham, Manchester, Leeds
Course
Overview
The BSc (Hons) Business and Marketing program is designed to provide students with a strong foundation in business principles while equipping them with specialised knowledge in marketing. This course explores the dynamic relationship between business and marketing strategies, with a particular focus on the evolving role of digital marketing in the modern business landscape. You’ll delve into the importance of online campaigns, learn how to develop effective strategies, and explore key metrics for evaluating success in the digital age.
The course is delivered by a team of experienced lecturers who bring a wealth of industry expertise to the classroom. Their guidance ensures that your learning is both practical and rooted in real-world application. Throughout your studies, you will gain a balanced understanding of core business concepts alongside advanced marketing techniques, making this degree an excellent foundation for a successful career in a variety of industries.
For those looking to continue their academic journey, the program provides a stepping stone to further studies, such as pursuing an MBA with a specialisation in International Marketing. Whether your goal is to climb the corporate ladder, build your own business, or explore marketing at an advanced level, this course offers the tools and knowledge to help you achieve your aspirations.
Curriculum
All candidates will undergo an evaluation by the Y&R Recruitment Admissions team, including an interview to assess listening and speaking abilities and a written personal reflection statement to evaluate writing skills.
For applicants aged 21+ who do not meet the standard entry criteria, we consider their life and work experience to assess their suitability for undergraduate study through our Foundation programme.
Tuition fees and funding are available through Student Finance. Eligibility is limited to British passport holders, EU passport holders, EU family members, ILR visa holders, refugee visa holders, or individuals who have lived in the UK for over 20 years.
This program equips you with the knowledge and skills to pursue a rewarding career in marketing management across diverse industries such as financial services, tourism, telecommunications, and fast-moving consumer goods (FMCG).
Possible career paths include:
- Social Media Manager
- Event Manager
- Advertising Account Manager
- Public Relations Account Manager
- Media Planner or Buyer
- Marketing Executive
- Product Manager
- Market Researcher
This course provides a strong foundation for excelling in these dynamic roles, helping you develop the creativity, strategic insight, and analytical skills essential to succeed in the ever-evolving field of marketing.
- Complete an application form by clicking the Apply Now button.
- Write a supervised personal reflection statement as part of the application process.
- Participate in a panel interview designed to evaluate your listening and speaking abilities. Your writing skills will also be assessed through the personal reflection statement.